#Original Research

Are we on the Cusp of a New Era in Training?

Dr. Howard Moskowitz joins Advanced Learning Strategies to bring the science of Mind Genomics to corporate learning.
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Unlocking Learner Mindsets: A New Frontier in Adult Learning

At Advanced Learning Strategies, we’re excited to collaborate with Dr. Howard Moskowitz to bring the science of Mind Genomics to the forefront of corporate learning. This partnership aims to revolutionize how we understand and engage adult learners across various training domains.


Beyond Compliance: The Broader Impact

While compliance training is a critical starting point—given its ubiquity and the challenges associated with engagement—our vision extends further. Mind Genomics offers insights into learner mindsets that can enhance:

  • Onboarding Programs: Tailoring content to align with new employees' expectations and experiences.
  • Leadership Development: Understanding how emerging leaders perceive and internalize training.
  • Sales Enablement: Crafting messages that resonate with diverse sales teams.
  • Customer Service Training: Addressing varying attitudes and approaches to customer interactions.

By decoding the cognitive patterns that learners bring to any training, we can design experiences that truly resonate.


The Science Behind the Approach

Choice, happiness and spaghetti sauce | Malcolm Gladwell
Dr. Moskowitz, a Harvard-trained experimental psychologist, developed Mind Genomics—a methodology that segments individuals based on how they perceive and respond to information.

While no one has tallied a precise dollar amount, the commercial and behavioral decisions influenced by this approach easily stretch into the tens of billions. Think of the entire explosion of product line extensions and personalized offerings—that’s Howard’s thinking in action.

This approach has transformed industries like food, finance, and healthcare by uncovering hidden preferences and decision-making patterns.

Now, we're applying this science to learning. By identifying distinct learner mindsets, we hope to: 

  • Enhance Engagement: Deliver content that aligns with learners' cognitive frameworks.
  • Improve Retention: Foster deeper understanding by connecting with learners' perspectives.
  • Drive Behavior Change: Create training that not only informs but transforms.


Join the Movement: Participate in Our Research

We're inviting organizations to participate in our ongoing research to explore the application of Mind Genomics in various training contexts. By joining, you'll:

  • Gain early access to cutting-edge methodologies.
  • Receive customized insights into your learners' mindsets.
  • Contribute to shaping the future of personalized learning.

Would you like to learn more and / or participate in this important research?

Thank you!

 

Larger Goal: 

After the pilot, Dr. Moskowitz intends to make the Mind Genomics methodology available to all study participants. This will expand access to the underlying science and allow organizations to explore how Mind Genomics can deepen our understanding of formal learning—and potentially transform how learning is designed, delivered, and experienced.

Are you in?
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